“$100m offers” by Alex Hormozi

Finally it’s the weekend again!

I spend hours putting these takeaways together and I honestly hope you learn something cool today too!

Before we get into today's book, a quick thanks to our sponsor…

The author 🖋

Alex Hormozi is an entrepreneur and business influencer with millions of followers based on his proved track record as a founder with multiple exits over $50 million.

Currently, Alex is managing acquisition.com and sharing insights that helped him build multiple successful businesses.

Key takeaways 🎓

1. Creating offers people can't refuse

The core concept of the book is creating offers that are so good people feel crazy to turn down.

It’s not an easy fix - doing this involves deeply understanding our target market, identifying their pain points, crafting specific language that speaks to them and bundling products or services in a way that delivers overwhelming value in solving someone’s specific problem.

2. The right offer takes time

Finding a winning offer usually requires a lot experimentation and refinement.

Hormozi emphasizes the importance of ongoing testing, optimization and learning from failures to create offers that speak to the customer stand out from the competition.

The fact that there’s a barrier of work required is a good thing, not a bad thing.

3. The world is based on value, not cost

Alex advises against pricing products or services solely based on their cost or the competition.

Instead, we have to think about how much what we’re offering is worth to the customer.

Understanding this value exchange in terms of outcomes and benefits allows better margins while ensuring customers feel they are getting a great deal.

Closing thoughts 🧠

The book is a great read for anyone who’s looking to avoid the commodity dungeon and make their business stand out in ways that don’t lead to a race to the bottom in terms of prices.

Hormozi shares his personal experiences and practical insights on how to communicate the value we're offering to our potential client base.

That’s a wrap!

I’d love to hear your thoughts or book suggestions - just hit reply, I write back to everyone :)

- Monty

P.S. Find this valuable & want to say thanks? I love drinking coffee ☕

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