“Start with why” by Simon Sinek

Cheers to the weekend again!

I spend hours putting these takeaways together and I honestly hope you learn something cool today too!

Before we get into today's book, a quick thanks to our sponsor…

The author 🖋

Simon Sinek is a multiple-time bestselling author, motivational speaker and leadership consultant who’s worked with many Fotune 500 companies as well as military and government entities.

The talk he gave at TED in 2009 is one of the most viewed talks of all time (over 60 million views).

Key takeaways 🎓

1. Know your "why"

Sinek explains that successful leaders and organizations start by identifying their core purpose or belief - their "why".

Great leaders and organizations understand that nobody cares “what” we do or “how” we do it before they understand the reason “why” we’re doing it in the first place.

Moreover, a deep belief in why something needs to happen is usually the only thing that keeps the leader going through rough times.

2. The Golden Circle

Simon introduces the Golden Circle framework, which consists of three layers: why (core belief), how (process) and what (result).

Based on Sinek’s research, leading with "why" and sticking to this exact order in our communication is more inspiring and influential than doing it any other way.

3. Inspire through purpose

As people, we are naturally drawn to those who share our values and beliefs.

Whether we’re building a company or a community, people follow those who believe in the same things.

Therefore, communicating our "why" effectively is the best way to inspire and motivate others to support or join our cause.

Closing thoughts 🧠

The book offers practical advice and real-life examples to help readers discover our own "why" and use it to achieve success both in business and in life.

Sinek aimst to demonstrate why the most influential people and organizations in the world first communicate their purpose to inspire action and only then focus on their products or services.

That’s a wrap!

I’d love to hear your thoughts or book suggestions - just hit reply, I write back to everyone :)

- Monty

P.S. Find this valuable & want to say thanks? I love drinking coffee ☕

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