“The thank you economy” by Gary Vaynerchuk

The author 🖋

Gary Vaynerchuk is a successful entrepreneur, four-time bestselling author and one of the most coveted speakers in the world.

He’s built many multi-million dollar businesses such as Wine Library, VaynerX and Resy.

Gary’s a pioneer in building a personal brand through content creation with a personal audience of over 34 million followers across his social media platforms.

Key takeaways 🎓

1. Be human on social media

Social media platforms have created an opportunity for companies to engage authentically and build real relationships with people in an informal setting.

Rather than selling through social media, Vaynerchuck argues it’s more valuable for businesses to share fun things, answer questions and listen to what people are saying which eventually leads to a more loyal and engaged audience.

2. Show appreciation to supporters

Saying thank you for supporting us makes people feel appreciated (as they should be!)

Vaynerchuk shows how simple acts like sending thank you emails, recognizing achievements publicly or organizing customer appreciation events can make a significant difference to loyalty and brand reputation.

3. Take care of your customers

A business that listens to what people need and gives them that plus a little extra will never run out of business.

Whether it's resolving issues promptly or adding personal touches to customer interactions - taking care of the customer is the number 1 thing that sets businesses apart from their competition.

Closing thoughts 🧠

The book is an insight into how Gary Vaynerchuk was able to use the scale of social media to build many successful businesses based on simple, age-old principles of just caring about your customers and showing them that you do.

So let me take this opportunity to thank you too - from the bottom of my heart, it’s so cool for me to know that people finds these emails valuable! ❤

That’s a wrap!

I’d love to hear your thoughts or book suggestions - just hit reply, I write back to everyone :)

- Monty

P.S. Find this valuable & want to say thanks? I love drinking coffee ☕

P.P.S. Got invited by a friend?
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